Hey Friends,

Last night I spent three hours going down the "ideal customer avatar" rabbit hole. Spreadsheets. Demographics. Psychographics.

Then I remembered: I'm literally my own target audience.

Here's What I Mean:

I'm someone who's building a personal brand from scratch. I'm learning as I go. I'm sharing the journey.

That's it. That's who I'm talking to.

What I'm Learning:

The best audience isn't some perfect avatar in a spreadsheet. It's people who are on the same journey you're on.

Today's Tiny Step:

Look in the mirror. Who were you 3 months ago? 12 months ago? 5 years ago? That's your audience.

Tomorrow I'll share what I'm discovering about the power of sharing progress (even the small wins).

Your Friend, Scott

P.S. Who are you really trying to help? Hit reply - sometimes saying it simply makes all the difference.