I Turned One Post Into Seven (Without Looking Spammy)

Hey Friends,

Late one night, I stared at my screen, thinking, "I have to create HOW many more posts this week?" Then, something interesting happened during my midnight snack run.

While cutting my sandwich diagonally (because fancy), it hit me – I could slice up my content the same way!

My Latest Discovery

Remember my long LinkedIn post about the 17 Lessons I Learned from the Greatest Leaders I’ve Worked With? Today, I tried breaking it into smaller pieces. One story from it became an X thread. A key insight turned into an Instagram quote.

The Experiment

Instead of creating new content, I tested reshaping one story:

• LinkedIn got the full story

• X got the key lessons

• Instagram got the punchy quote

• TikTok got the behind-the-scenes moment

What Surprised Me

The X post (which took 5 minutes to make) got more saves than the original post. Still trying to figure out why!

Today's Small Win

Found three old posts I can refresh and reshape. Working smarter, not harder (at least trying to!)

Tomorrow's Challenge

Going to test turning my written content into short voice clips. Scary? Yes. Necessary? Maybe. Fun? We'll see!

Your Friend, Scott

P.S. Which platform are you finding most fun right now? Reply and share your favorite – I'm still figuring this out!