I've Been Creating Content All Wrong

Hey Friends,

This morning, I decided to look back at my first two weeks of X posts. Ouch. Want to know how many posts got real engagement? Zero.

But then something clicked...

What Changed:

Instead of trying to sound like an expert, I just shared what I was actually doing - building a personal brand from scratch.

The response? 6 comments and 2 DMs. Not exactly viral, but compared to crickets? I'll take it.

What I'm Learning:

1. People connect with the messy middle (where I am right now)

2. Being a few steps ahead is enough to help others

3. Real > Perfect

My Current Approach:

Each morning I write down one thing I learned yesterday about this journey. That's my post. No fancy frameworks. No guru-style advice.

Today's Tiny Step:

Share one honest thing about where you are right now. That's it.

Your Friend,

Scott

P.S. What's holding you back from sharing your journey? Drop me a reply - let's figure this out together! ✨