Tip to Stand Out #1:Build Yourself Into a Brand

Hey Friends,

Most people don’t realize this: You already have a personal brand.
It’s not just for influencers or CEOs—it’s for anyone who wants to stand out in their field, attract opportunities, and take control of their future.

The good news? You can shape your brand intentionally. Here’s how.

Core Lesson:
Your personal brand is your reputation. It’s how people talk about you when you’re not in the room and the feeling they get when interacting with your work.

Think of it as your unique fingerprint—it sets you apart in a world where most people blend in.

Actionable Steps to Build Your Brand:

1. Identify Your Strengths:

   • Ask yourself: What am I great at? What do people come to me for?

   • Write down 2-3 skills or qualities that make you unique.

2. Define Your Brand Message:

   • In one sentence, explain who you are and the value you bring.

   • Example: “I help professionals simplify their lives with actionable strategies and humor.”

3. Be Consistent:

   • Whether it’s online, in conversations, or in your work—show up authentically and consistently.

Real-World Example:
Michael Jordan didn’t just build a brand on the basketball court.
He became synonymous with excellence, drive, and determination.

Every decision he made—from his Air Jordan line to his business ventures—aligned with his message: Be Like Mike.

You don’t need to be an athlete to do the same. Start small by aligning your daily actions with the reputation you want to build.

Your personal brand is already in motion. Make sure it’s heading in the direction you want.

Your friend,

Scott

P.S. Have you googled yourself lately? Reply and tell me what surprised you – we're all figuring this out together!

P.P.S. Are you interested in building your own personal brand that could lead to new opportunities? Send me a DM on X and say: “Send me the Personal Brand Playbook!”

Find me on X at: https://x.com/PivotWithScott