Tip to Stand Out #22: Master the Art of Storytelling

Hey Friends,

Most people share information.

The ones who stand out? They tell stories.

Whether in business, leadership, or social settings, people are drawn to those who can communicate in a way that’s engaging, emotional, and unforgettable.

If you want to stand out, mastering storytelling is one of the most powerful skills you can develop.

Core Lesson:
Facts and data get forgotten. Stories stick.

A great story creates:
✔ Connection
✔ Emotion
✔ Influence

When you know how to tell stories, people listen, remember, and take action.

Actionable Steps to Improve Your Storytelling:

1. Use the Simple "Before → After → Bridge" Formula

   • Before: What was the challenge or struggle?

   • After: What was the transformation or outcome?

   • Bridge: What made the change possible?

2. Make It Relatable

   • People connect with what they see in themselves.

   • Use emotions, struggles, and wins that others can relate to.

3. Show, Don’t Just Tell

   • Instead of saying, "I was nervous," describe the moment:

   • "My heart pounded as I stepped on stage, hands sweaty, hoping I wouldn’t forget my words."

4. Keep It Concise & Impactful

   • The best stories cut the fluff and focus on what matters.

Real-World Example:
Think of Steve Jobs.

When he introduced the iPhone, he didn’t just list specs.

He told a story:
📱 A single device that could replace your phone, iPod, and internet browser.
📱 A vision of a world where tech fit in your pocket.

That’s why people didn’t just buy the product—they bought into the story.

Call to Action:
Take 5 minutes today to craft a short story about:

• A lesson you learned

• A challenge you overcame

• A moment that shaped you

Reply to this email and share it with me—I’d love to read it!

The best storytellers don’t just capture attention.
They influence, inspire, and stand out.

Start telling better stories.