Tip to Stand Out #27: Develop a Strong Personal Brand (Even If You’re Not Famous)

Hey Friends,

Most people think personal branding is only for influencers or celebrities.

But here’s the truth: You already have a personal brand—whether you build it intentionally or not.

Your personal brand is your reputation. It’s what people say about you when you’re not in the room.

If you want to stand out, you need to take control of it.

Core Lesson:

A strong personal brand:
✔ Positions you as an expert in your field
✔ Attracts opportunities without you chasing them
✔ Helps you stand out in an overcrowded world

Your brand is the story people associate with your name. Make sure it’s the right one.

Actionable Steps to Build Your Personal Brand:

1. Clarify What You Want to Be Known For

   • If someone Googled your name, what do you want them to find?

   • Define your expertise, values, and message.

2. Share Your Knowledge Publicly

   • Post insights, lessons, and experiences on social media.

   • Teach what you know—even if you’re still learning.

3. Be Consistent Across Platforms

   • Your LinkedIn, Instagram, and website should tell the same story.

   • Keep your messaging clear and aligned.

4. Show Your Personality

   • People connect with humans, not robots.

   • Don’t just post facts—share personal stories, experiences, and unique perspectives.

Real-World Example:

Think of Sara Blakely, the founder of Spanx.

She didn’t start as a business mogul—she built her personal brand by:

• Sharing her journey openly, from selling fax machines to creating a billion-dollar company.

• Being relatable, showing both her wins and struggles.

• Staying true to her authentic voice, mixing humor with business insights.

Her personal brand made people root for her, which helped Spanx grow through trust and connection.

Call to Action:

Think about how you want to be perceived.

Ask yourself:

• “What do I want people to know me for?”

• “What story am I telling with my online presence?”

Reply to this email and tell me: What’s one step you’re taking to build your personal brand?

You don’t have to be famous to build a personal brand.

You just need to be intentional about how you show up.