Tip to Stand Out #31: Master the Art of Storytelling

Hey Friends,

Most people communicate with facts and information.

But the people who stand out? They use stories.

✔ Facts tell.
✔ Stories sell.

Whether you’re writing, speaking, or networking, a well-told story is what makes people remember you.

Core Lesson:

People don’t connect with data—they connect with emotion.

Stories make people feel something, and emotion is what sticks.

Think about it:
Do you remember the last statistic you read? Probably not.
Do you remember a powerful story someone told? Probably yes.

Actionable Steps to Become a Better Storyteller:

1. Use the Simple 3-Part Formula

   • Setup → Conflict → Resolution.

   • Example: "I struggled with X, then I discovered Y, and here’s how it changed everything."

2. Make It Personal & Relatable

   • Share your real experiences.

   • People engage more with authentic stories than polished, perfect ones.

3. Create a Visual in People’s Minds

   • Instead of saying "It was a big moment," describe it:

   • "My hands were shaking, my heart was racing, and I could barely breathe."

4. End with a Takeaway

   • A story without a message is just entertainment.

   • Tie it back to a lesson that provides value.

Real-World Example:

Think of Chimamanda Ngozi Adichie.

• She didn’t just write books—she used storytelling to challenge perspectives on culture, identity, and gender.

• Her TED Talk, "The Danger of a Single Story," became one of the most-watched talks of all time because she painted a vivid picture of how stories shape our world.

• Instead of just explaining the issue, she told personal stories that made people feel it.

That’s the power of storytelling—it’s not just about sharing information, it’s about making people experience it.

Call to Action:

Think about an experience in your life that taught you a powerful lesson.

✔ How can you turn it into a short story?
✔ What emotions did you feel?
✔ What’s the key takeaway?

Reply to this email and tell me: What’s one story you could start sharing today?

People forget information.

But they always remember a great story.

Master storytelling, and you’ll stand out anywhere.