Tip to Stand Out #32: Develop a Unique Perspective on What You Do

Hey Friends,

Most people in any industry do the same thing:

• They repeat the same advice.

• They follow the same trends.

• They play it safe and avoid controversy.

But the ones who stand out? They have a unique perspective.

They don’t just consume information—they challenge it, question it, and reshape it into something original.

Core Lesson:

The world doesn’t need another copy-paste expert.

If you want to be memorable, you need to:
✔ See things differently.
✔ Challenge outdated ideas.
✔ Share insights that make people think.

Your perspective is what makes you valuable.

Actionable Steps to Develop a Unique Perspective:

1. Question Industry Norms

   • What’s the “common wisdom” in your space?

   • What if it’s wrong, outdated, or incomplete?

2. Pull Ideas from Different Fields

   • Innovation happens when you connect dots others don’t.

   • Read outside your industry, study different disciplines, and blend ideas in a new way.

3. Take a Stand on Something

   • Don’t try to please everyone—share bold opinions.

   • Having an edge makes you more interesting and credible.

4. Turn Personal Experience into a Perspective

   • What lessons have you learned that others haven’t?

   • Your journey gives you insights no one else can replicate.

Real-World Example:

Think of Anthony Bourdain.

• He didn’t just talk about food—he used food to tell stories about culture, people, and life.

• His unique perspective challenged how people viewed travel and cuisine.

• That’s why his show Parts Unknown wasn’t just about meals—it was about understanding the world through food.

He stood out because he didn’t just follow the industry—he redefined it.

Call to Action:

Think about your industry or field.

✔ What’s the typical advice?
✔ What do you disagree with?
✔ How can you bring a fresh perspective to what you do?

Reply to this email and tell me: What’s one unique take you have that goes against conventional wisdom?

People don’t remember the ones who repeat what’s already been said.

They remember the ones who make them see things differently.

If you want to stand out, develop a perspective that no one else has.