Tips to Stand Out #6: Know Your People

Hey Friends,

The fastest way to be overlooked? Talk about things your audience doesn’t care about.

The people who truly stand out—whether in business, content, or life—are the ones who understand their audience on a deeper level. They know their desires, struggles, and values, and they speak directly to them.

If you want to stand out, you need to know who you’re serving and how to add value to their lives.

Core Lesson:
Understanding your audience isn’t just about demographics. It’s about empathy.

It’s knowing what keeps them up at night, what lights them up, and how you can help them get closer to what they want.

Actionable Steps to Understand Your Audience:

1. Listen Actively:

   • Read comments, reviews, or discussions in your niche.

   • Pay attention to the questions people are asking or the problems they’re sharing.

2. Ask Questions:

   • Use polls, surveys, or 1:1 conversations to learn directly from your audience.

   • Example: “What’s your biggest challenge right now?”

3. Create for Them:

   • Tailor your content, products, or services to align with their needs and values.

   • Speak their language—use words they resonate with.

Real-World Example:
Think about Apple.

They didn’t become a global icon by creating random products.
They deeply understood their audience’s desire for simplicity, innovation, and aesthetics—and every product reflects those values.

When you know your audience, you don’t just sell to them—you create experiences they can’t resist.

Call to Action:
Take 10 minutes today to learn more about your audience:

• Read 5 comments or posts from your niche.

• Ask someone in your target audience about their biggest challenge.

The more you understand, the better you can serve—and stand out.

Standing out isn’t about shouting louder; it’s about speaking directly to the people who need you most.