Tips to Stand Out: Build Yourself Into a Brand

Hey Friends,

Most people never take control of their personal brand.

They stay hidden.
They blend in.
They let others define who they are.

But if you want to stand out, you have to build yourself into a brand.

Your brand is how people see you, remember you, and talk about you when you’re not in the room.

The question is: Are you shaping your brand, or is it shaping you?

Core Lesson:

You already have a personal brand—whether you realize it or not.

But the people who get the best opportunities, build influence, and create a lasting impact do one thing differently:

✅ They take control of their brand.

✅ They position themselves intentionally.

✅ They become known for something valuable.

Want to do the same? Here’s how:

Actionable Steps to Build Your Brand:

1️⃣ Identify what makes you different.
What do people come to you for? What problems can you solve better than others?
➡ Write down 3 things you want to be known for.

2️⃣ Define your brand message.
What do you stand for? What’s your core mission?
➡ Summarize your brand in one sentence.

3️⃣ Be consistent everywhere.
Your message, tone, and presence should match across platforms.
➡ People should know what to expect from you—every time.

4️⃣ Show up, create, and engage.
The best personal brands are built in public.
➡ Post valuable insights, document your journey, and interact with your audience.

Real-World Example:

Think of Gary Vaynerchuk and Tim Ferriss.

✔ They have different styles, but their brands are crystal clear.
✔ You instantly know what they stand for.
✔ They built their brands by consistently showing up and delivering value.

They didn’t wait for permission. They took control.

And you can too.

Call to Action:

Take 5 minutes today and answer this:

If someone Googled your name, what do you want them to find?

Reply to this email and tell me one thing you want to be known for.

Closing Motivation:

Your personal brand is either an asset or a liability.

Make it an asset.

Stand out. Be intentional. Build your brand.

Ready to Build a Personal Brand That Opens Doors?

If you’re serious about standing out, attracting opportunities, and creating a brand that works for you, grab The Personal Branding Playbook. It’s a step-by-step guide to defining your unique value, growing your audience, and turning your brand into income.

👉 Download it here: https://stan.store/pivotwithscott

Start building your brand today—your future self will thank you.