What If You Have No Social Proof? (My Current Reality)

Hey Friends,

"Share testimonials to build trust!" says every marketing expert ever.

But what about when you're on day 13 of your journey and have exactly zero testimonials to share?

Here's What I'm Doing Instead:

• Documenting every small win

• Screenshotting every kind message

• Saving every reply to these newsletters

My First Pieces of "Proof":

• A DM saying "thanks for being so real"

• 8 newsletter subscribers who trust me with their inbox

• 4 people who replied to yesterday's post on X

Not exactly viral numbers. But it's my real starting point.

Today's Tiny Step:

Write down one piece of proof you have right now, no matter how small.

Tomorrow I'll share what I'm learning about starting conversations that convert (and yes, I'm nervous about this one).

Your Friend, Scott

P.S. What small win are you not giving yourself credit for? Hit reply - I'd love to celebrate it with you!