Why Choosing the Right Niche Matters

Hey Friend,

Let’s talk about choosing a niche.

A lot of people make the mistake of trying to appeal to everyone. But the truth is, when you try to talk to everyone, you connect with no one.

The solution? Find a high-demand niche—a specific group of people with a specific problem you can solve.

Here’s how to find yours:

1️⃣ Start With What You Love:
What are you passionate about? What do you enjoy helping people with? Start there.

2️⃣ Identify a Problem You Can Solve:
What’s something you’re great at that people struggle with? Your niche should center around solving a real, tangible problem.

3️⃣ Check for Demand:
Do people need this solution? Are they actively searching for help? Look for signs of demand, like forums, social media discussions, or services people already pay for.

💡 Example:
My niche is helping overworked individuals build personal brands. It’s specific (overworked individuals), solves a clear problem (feeling stuck), and offers a solution people want (unlocking new opportunities).

Your niche doesn’t have to be huge—it just has to matter to the people you’re helping. Take 10 minutes today to think about what you’re passionate about and who you could help most.

If you need a little guidance, grab "The Pivot Playbook"—it’s full of tips to help you find your niche: Click Here!

Talk soon,
Scott

PS -