Why My Carpenter Worker Friend Makes More Money Than Me

Hey Friends,

Met my old friend for coffee yesterday. He's been a carpenter for 15 years, working crazy hours like many of you. But something's different now – he's getting job offers through Instagram. No fancy marketing, no website, just his phone and real stories from his work sites.

What Made Me Think

Mike's not working more hours – he's working smarter. While on the job, he takes quick videos of his woodworking projects. Nothing fancy, just showing what he's proud of.

The Simple Thing He Does

During his lunch break, he:

• Takes a 30-second video of his current project

• Shares what problems he solved that day

• Answers questions from other woodworkers

Why This Matters

Last month, a luxury home builder found Mike's content. Now he's got a contract worth double his usual rate. All from sharing what he already does every day.

What I'm Learning From This

Maybe personal branding isn't about being fancy. Maybe it's just about sharing your everyday work with pride.

Your Friend, Scott

P.S. Are you sharing your work online? Reply and tell me what's holding you back – I'm learning this stuff too!